James Wellington

James Wellington creates flow—between people, systems, and the environments that support performance and well-being. As Performance and Wellness Manager at Zenith, he blends over 20 years of experience in operations, marketing, client services, and technology with six years of deep involvement in the endurance sports and outdoor wellness community.

Raised on a 132-acre ranch in Oregon after moving from California in 1985, James developed an early appreciation for how movement, nature, and responsibility intertwine. That upbringing shaped his values around hard work, integrity, and stewardship—principles that guide his leadership today. He understands what it means to care for land, community, animals, and people, and he brings that same ethic into every role he takes on.

Before joining Zenith, James built a career leading operational and marketing systems across industries—from e-commerce to government contracting and software services. At Zenith, he applies that wide-ranging experience to create seamless systems, high-touch client experiences, and clear growth strategies that empower both clients and staff.

James is also a dedicated endurance athlete and community organizer. Over the past six years, he’s immersed himself in Eugene’s trail running scene, pacing everything from half marathons to 100-mile ultramarathons. He leads monthly trail runs with Run Hub Northwest and is known for encouraging others with grounded energy, logistical mastery, and a deep respect for nature. He's also a cyclist, skate skier, backcountry skier, and river stand-up paddleboarder—always seeking Oregon’s wild beauty.

At Zenith, James manages business operations, systems, marketing, client communications, and team coordination. His work supports every aspect of the client journey—from first impression to long-term progress—and helps the team deliver consistent, compassionate, and high-performance care.

James’s North Star is to help build a welcoming, performance-forward space where every person matters—regardless of their background, ability, or experience. He believes in the power of movement not just to build strength, but to foster connection, confidence, and healing. His goal is to cultivate a culture where people feel seen, supported, and inspired to grow—whether they're recovering from injury, chasing personal bests, or simply seeking a healthier, more connected life.

At the core of his work is a belief that the systems behind the scenes—operations, communication, the way people are greeted and guided—can shape the quality of someone’s experience just as much as the services themselves. That’s why James brings care, clarity, and intention to every interaction and initiative, helping create a space where performance meets humanity, and people are empowered to thrive.